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3-tier freelance packages: pricing Basic / Standard / Premium (2026)

If you’re still quoting one number after a call, you’re making your life harder. Sell options. Anchor value. Reduce scope fights.

why 3 tiers works (psychology + business)

• clients hate blank-page decisions. packages make it easy to say “yes.”
• you control scope. each tier has boundaries (revisions, support, deliverables).
• you stop negotiating price first. the conversation becomes “which option?”
• you increase average deal size without being pushy (Standard becomes the obvious choice).

the rule: same outcome, different levels of risk reduction

All three packages should aim for the same main outcome. The tiers change risk, speed, and polish.

what to include (steal this checklist)

• deliverables (what you will actually ship)
• timeline (calendar time, not “hours”)
• revision policy (1 / 2 / 3 rounds)
• support window (none / 7 days / 30 days)
• assumptions (client provides assets + approvals on time)
• scope change process (change request = new budget/time)

how to price tiers (simple math)

If you don’t have confidence in fixed pricing yet, start with an “anchor hourly rate” for your own math. Estimate the Basic hours. Then add margin for fixed-price risk.

• Basic: (hourly × basic hours) × ~1.3 to 1.5
• Standard: ~2× Basic
• Premium: ~3× Basic

That’s it. Later you can refine based on outcomes, urgency, and your positioning — but this gets you out of the hourly trap fast.

example: landing page package

next: send a clean proposal + payment schedule

Once the client picks a tier, you want to lock it in with something simple:

• Freelance proposal generator
• Payment schedule generator
• Project estimate generator